Barry Iyengar
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Tolling

NZTA self-service tolling system

Client
New Zealand Transport Agency
Role
Senior UX/UI Designer
Duration
1 year 6 months
Tools
Figma
Aiveo 02

Project overview and goal

Tolling has been a part of New Zealand's transport network for over ten years and as more roads are being assessed for tolling, we need to understand customer needs. The Tolling Projects of Puhoi to Warkworth (P2W) & System Replacement Project aim to deliver significant change to our customer and employee experience over the next 12-18 months. This problem caused us to question, how might we make improve the current tolling experience and make it more seamless and contactless in the world of COVID?

Tolling Web Application overview

My role and the wider team

I worked on the UX/UI side of things and the other members included a service designer, three software developers, testers and the product owner.

Project scope and deliverables

  1. Participate and co-facilitate design workshops
  2. Conducting qualitative and quantitative researches
  3. Creating and ideating the product prototypes

Organisation big vision

Road to Zero adopts Vision Zero, and a vision for Aotearoa where no-one is killed or seriously injured in road crashes, and where no death or serious injury while travelling on our roads is acceptable.

Design Process

The Design thinking framework we followed was Double Diamond.

Double diamond framework

Discovery phase — Qualitative research

We conducted a survey to identify the user needs and goals to find pain points and opportunities. The responses to all the answered survey questions can be found here

User goal

Users wants an efficient,equitable and effective way of paying tolls

Business goal

Find opportunities to provide a great tolling pay experience

Define phase

Based on the research and the gathered insights we created personas and brainstormed the how might we questions

Define phase

User Persona

How might we — brainstorming outcome

How might we brainstorming outcome

Roadmap

How might we brainstorming outcome
Roadmap

Translate user needs into user scenarios

  1. Creation and Modification of a User Account by a customer
  2. Bulk Upload of Vehicle Registration Plate Numbers
  3. Purchase Trip Credit
  4. Refund of Unused Trips
  5. Visibility of Unpaid Trips
  6. Process Toll Transaction
  7. Manage Low Credit
  8. Transfer to Debt Collection Agency
  9. Transfer of Liability
  10. Infringement processing
  11. Reporting Capability
  12. Business Rules Configuration Capability
User scenarios

Design phase

Design phase

User Experience flow diagram

User Interaction and visual design

Figma working document

NZTA brand guideline

Deliver

Figma website prototype

Final prototype can be found here

Figma website prototype
Final prototype
Deliver
Deliver

Thank you for reading!